Every company wants to go ‘viral,’ but with a few considerations, 2025 could be the year your business visibility explodes on social media. Social media continues to be a cornerstone for business growth, but …

In the fast-paced world of public relations, having the right tools at your disposal can make all the difference. Whether you’re a seasoned PR professional or just starting out, here are five essential items you should include in your public relations toolkit to help you manage campaigns, build relationships, and communicate effectively.

Information spreads like wildfire nowadays, and knowing that a company's reputation can make or break its success, it’s more important than ever to actively maintain a positive brand reputation.

Social media has long been a place of carefully curated content, a place for users to put the best version of themselves out into the world. But, a shift in attitude started during the pandemic and since…

In the rapidly evolving landscape of communication technologies, maximizing productivity has become paramount. Natural language processing models …

Despite—or rather, due to—the fear that some sectors have regarding the future of AI and how it might affect humans, artificial intelligence (AI) has enjoyed a bright, shining spotlight recently. Within public relations (PR) and communications industries, this topic is top-of-mind for many, and for good reason…

As we hurtle towards 2023 wondering what happened to 2022, it’s finally time to reflect on all the things that shaped how we communicated this past year and look ahead to what’s next.

When cooking up great visual campaigns for brands, inclusivity is not only a key ingredient but an imperative element. Representation in the media has certainly made strides, but there is still room for growth. Like the TV shows and movies we consume, or the headlines we read about, everyone wants to see themselves represented.

For those unfamiliar with the jargon and acronym-filled world of marketing and PR (public relations), the word “peso” may bring to mind vibrant Mexican culture or a margarita on a beach; however, there’s much more global presence to the word than you’d think. “PESO” can mean a great deal to brands around the world looking to increase their visibility, generate engagement and boost consumer confidence in their product or service, without having to spend any time waiting for a currency exchange.

Chaos cannot exist without peace and that is especially true in PR, given its fast paced environment and often multiple client juggling act. Working from home has been able to provide some solace in the day to day grind, removing unnecessarily long commute times for example, but it can be a blessing and a curse.

By now, you’ve probably heard something about the drama surrounding the film Don’t Worry Darling. However, if you haven’t, here’s a quick recap: Olivia Wilde, the director of the film, claims she fired Shia LaBeouf from the lead role in the film because his work ethic was not conducive to the film environment. In response to this, LaBeouf clapped back and said Wilde begged him …

Ok, hear me out before you come at me. For years I have quickly pointed out my “lack” of mathematical prowess any time anyone remotely brings up a math-related conversation. Usually commenting that public relations practitioners are “in PR because …

If you need eyeballs on your brand, they’re probably scrolling through social media as we speak. In the age of information, social media platforms have the almighty power to extend the reach of your brand if you wield it wisely. That being said, you’re probably wondering …

The world is on fire. Both literally and metaphorically. From heat waves and global warming rocking the continents, to questionable decisions being made about reproductive rights, mass shootings and more…

Daniel J Boorstin once said, “Some are born great, some achieve greatness, and some hire public relations officers.” Throughout the years, a few people have been able to achieve greatness through PR …

Public relations plays a huge role in your brand’s public image, reputation and much more. To deliver maximum return on investment, there needs to be a strategy behind any PR campaign that aligns with your objectives and sets …

Public Relations (PR) is a multifaceted field that encompasses a lot. It has evolved over the years and now includes all the ways we communicate and connect with brands, products and much more. Because public relations is hard to define, misconceptions surrounding PR and what it can help accomplish …

Did you know public relations has historical roots pre-dating the 20th century? Let’s take a walk down memory lane to explore just a few key historical figures and moments that stand for shaping the practice of modern public relations that we know it to be today.  

For people whose job it is to present brands and their key messaging clearly and creatively to the public, public relations professionals often have a hard time doing public relations for …

Trust in a brand must be earned.  With the rise in the last decade of misinformation, consumers have become increasingly sceptical of news and information from any sources. Social media especially has made …