Our Expertise.
Taking a holistic, 360-degree approach to brand visibility and consumer engagement, we work with clients to develop gum-believable integrated campaigns that will blow your goals away.
Offering our clients a suite of services to suit their needs, we know how to deliver measurable results that never get stale. We’re experts at popping into the right market at the right time—and with the right tools—to make clients shine. We stick brand visions together with strategic planning, creating content and story lines that are proven to generate a measurable impact for the brands we work with through print, digital and broadcast stories.
Though we can easily stretch ourselves across any industry, Bubblegum Canada specializes in the following sectors:
- FOOD + BEVERAGE
- HEALTH + FITNESS
- BEAUTY + WELLNESS
- TRAVEL + TOURISM
- E-COMMERCE + CONSUMER TECH
- EVENTS + TRADE SHOWS
- FAMILY + PARENTING
Here’s what we can do for you.
MEDIA + INFLUENCER RELATIONS.
With more than 20 years of combined experience in media relations and journalism, we know where and how to make your message stick. Leveraging long-standing relationships with top-tier outlets, editors, journalists, producers and influencers across Canada, Bubblegum delivers targeted, high-quality results. From product placements to leadership/founder bylines, and everything in between, our team secures opportunities in every medium to increase brand visibility and maximize campaigns daily for our clients via digital, social, print, online, broadcast, podcasts…
BRANDING + PRODUCT LAUNCHES.
You bring the vision, we’ll bring the brand voice, cohesive content and launch strategy. We’re experts at bringing a brand vision to life, and hitting the right markets at the right time to make your exciting news pop, and stick. Let the Bubblegum team take care of every detail--start to finish--from drafting brand guidelines, web copy and creative content, to announcement releases, media and influencer packages, digital and in-person launch parties and more to make sure your new baby blows up in the best way.
SOCIAL + DIGITAL STRATEGY.
It’s 2020, do you know where your audiences are? In a social-tech era, we know how to get your messaging direct to target consumers, influencers and ambassadors with strategic digital programming. The Bubblegum team are experts at drafting social media content and web copy to boost SEO, driving traffic, securing link-backs, and activating digital promotions, webinars and e-learning campaigns to keep you covered across any online platform.
CONTENT CREATION.
We have a way with words. Let us weave your messaging into engaging content that gives your audiences something to chew on. From thought leadership in blog posts and brand expertise and edification in editorial bylines, to e-blasts, newsletters and more we’ll make sure you’re not just a part of the conversation, but leading it with the right themes, tones and trends.
CRISIS COMMS + MEDIA TRAINING.
We don’t just blow bubbles -- we know how to get the gum out of your hair too. Our expert crisis communications team is ready to help with a 360-degree approach to crisis management, from internal company messaging and by-the-minute media monitoring, to spokesperson speechwriting and front-line media training. We have extensive experience training and getting clients ready for the spotlight so they shine and not the sweat on their forward.
EVENTS + ACTIVATIONS.
There’s nothing sweeter to us than the planning and execution of an event that really POPS. Whether it’s an intimate tasting, private showcase or corporate media breakfast, or big-scale projects like gala events, in-person and digital trade shows and experiential marketing pop-ups, we excel at pulling together impactful, innovative and interactive activations that engage with audiences on a new level.
COMMUNICATIONS CLINIC
Not sure where to start? Or, have a specific problem in mind?
Don’t get stuck by yourself, just give us a shout for a FREE 30-minute consultation. We’ll lead you through a 90-day audit of ALL of your communications—including digital, internal, social media and more—to help determine the right strategic approach for you to meet your goals, no strings (or gum) attached!
Ready to get started? GET IN TOUCH now!
DIVE INTO OUR PRE-PACKAGED PR KITS
Not sure if a full-blown PR campaign is right for you?
Check out our pre-packaged PR kits and try it yourself!
Whether you’re a startup looking to launch your business/product, or you just
aren’t ready to invest in an agency approach just yet, o
ur kits share beginner tips to communications, plus templates and outreach strategies to help you start off with a snap.
Each kit includes:
30-minute briefing call with a senior Bubblegum PR specialist
Guidelines on how to determine your brand voice
FAQ on what you need to know before you reach out to media
Tips for creating the perfect pitch
Social media content toolkit
Plus templates for press releases, content calendars and more
CLICK HERE for more information.