Our Story
With a passion for big, bubbly ideas, Dena Gouweloos and Lisa Raffaele had a dream of elevating the PR game. Together, they founded Bubblegum Canada in 2020 after realizing traditional PR and by-the-book communications had lost their flavour in an ever-changing media landscape.
Bubblegum Canada is a Toronto-based, fully-integrated communications agency bursting with new ideas that don’t lose their sweetness over time. Our strategic approach is grounded by years of industry experience and a creative bubble that never bursts, allowing us to reimagine your brand’s approach to visibility and communications.
Everything we do is dedicated to elevating client goals with truly innovative solutions, blending creative storytelling with corporate strategy to find the perfect solution for your needs. In other words, we deliver results that add value to your bottom line, communications that amplify your brand voice and activations that leave a lasting impression. That’s Bubblegum. We produce campaigns that really POP!
“For some reason, chewing gum for me gets my brain going.”
— Brie Larson
Our Founders.
Lisa Raffaele
Starting her career off in journalism, Lisa knows a good story when she sees it. Lisa’s hyper-focused passion for storytelling and thirst for what’s new, now and next, is what helps her lead the conversation vs just being a part of it. Recognizing the power of combining all that traditional communications has to offer with the reach and conversion of digital marketing, Lisa’s strategic vision is the driving force behind Bubblegum and her client’s success over the years. Bringing a wide array of category experience to the mix, she has worked with brands from food and hospitality to wellness, retail, parenting, technology, beauty and fashion, travel, décor and everything in between. Putting her media training skills to good use, she has made a name for herself as an active lifestyle spokesperson, often seen on TV supporting clients and sharing the latest trends.
Dena Cole (Gouweloos)
An analytical thinker, Dena has a strong track record of providing high-level, professional service to her clients, creating results that drive businesses forward. Having quickly climbed the corporate ladder at several award-winning agencies, Dena's ambition and leadership is unmatched, meaning she's bursting with creative ideas to solve your needs with a level-headed, holistic approach to generating brand visibility.
“Some are born great, some achieve greatness, and some hire good PR.”
— Daniel J. Boorstin