Choosing the Right Social Platform for Your Business in 2025
Every company wants to go ‘viral,’ but with a few considerations, 2025 could be the year your business visibility explodes on social media.
Social media continues to be a cornerstone for business growth, but with an ever-expanding list of platforms and apps, choosing the right one for your business can feel overwhelming. Each platform offers unique opportunities to connect with your target audience, but the key to a successful social media strategy is understanding their individual strengths and weaknesses, as well as the best approach to posting frequency, tone and amplification, to leverage each one effectively.
Here's a guide to help you navigate and integrate social media into your 2025 growth strategy.
Factors to Consider When Choosing a Platform:
Before you start creating content, consider the following:
Audience Demographics: Who is your target audience? What platforms are they most active on, and how often are they on them? When are they posting and consuming content? Are you looking to capture the attention of serious decision-makers, or direct-to-consumer interest?
Content Type: Do you plan to focus on videos, images, blogs, or short updates? What brand tone or personality type are you looking to convey? What content do you have access to already (photos, graphics, b-roll, blog posts) that can be leveraged across wider channels? Be aware that different platforms and algorithms favour different content formats.
Business Goals: What is the main purpose of your brand’s presence on social media? Are you looking to increase brand awareness, generate leads, or drive sales? Are you looking to create conversations with potential customers, or edify yourself within your industry?
Resource Availability: How much time and budget can you allocate for content creation, management, engagement, tracking and amplification? Is engaging established content creators a part of your visibility plan? All the above will impact budget and ultimately which platforms you’ll want to prioritize.
So, which platform is right for your business?
Choosing the right social platform is all about aligning your business goals, audience preferences, and resources. Whether you're diving into Instagram’s visual storytelling, TikTok's viral trends, or LinkedIn’s professional connections, understanding each platform's nuances is key when looking to unlock your business's growth potential online. With a strategic approach and consistent effort, social media can become a powerful driver of your success in 2025.
Whether you’re bringing in an external partner to support with social media or trying to tackle things internally, remember to:
Take a phased approach to social media. Start with prioritizing one or two platforms, focusing your energy on mastering the ones you do select rather than spreading yourself thin. Investing both time and money into social media strategy will help get better results from social media, but above else, frequency and consistency of content will generate the greatest growth.
Experiment and analyze. Tracking your performance metrics is extremely important to best understand what resonates with your audience and what doesn’t.
Adapt to trends and stay updated with platform changes to remain competitive. That said, participate in only the ones that align with your business values.
Leverage cross-promotional tactics, using one platform to drive traffic to another, such as sharing your YouTube video links on Instagram Stories.
Each platform offers unique benefits and challenges. The key to success lies in understanding your audience, setting clear goals, and tailoring your content strategy to the strengths of each platform.
Bringing on a qualified communications partner that lives and breathes social media can help you prioritize platforms based on your target audience and help align content to your brand’s voice and goals.
Get in touch with us to learn more about how social media can drive your business forward!